11 biggest Landing Page Mistakes and How an Agency in Abu Dhabi can fix them Before the Black friday season

An excellent landing page is one that counts every second to your business. Tourists read quickly, which demands simplicity and readability. Experts of agency in Abu Dhabi dwell on what will make users stay, trust and purchase. In the modern world, content decisions that are simple are relevant in terms of sales, loyalty and ranking. Below is a list of the most frequent mistakes, how they damage and how an agency in Abu Dhabi assists companies to change the situation.

 

Distracting Intensely

The abundance of images, buttons and external links make people go in various directions simultaneously. Customers feel not sure of what to do. The agency in Abu Dhabi teams and retains only that which is relevant to the business objective. According to a study conducted by Google, minimalistic design enhances the average conversion rates on a landing page by 14 per cent. Focus provides better value and brings about real sales.

 

Weak or Confusing CTA

The call-to-action button must be simple to notice. Such words as Submit are missing the point; straight-forward questions such as Buy Now are more successful. An agency in Abu Dhabi has specialists who check the shape, color and text of buttons and text of each business. HubSpot research indicates that conversion can be boosted by 22 points when using clear CTAs, as opposed to generic labels. Such powerful calls to action attract more customers.

 

Slow Page Loading

Waiting causes people to be put off, particularly on phones. Multicolored pictures or special effects drag. The compression and rapid hosting of the agency in Abu Dhabi makes the business landing page load immediately. According to Adobe, a single second reduces conversion by 7 percent on average. Quick pages attract buyers as well as rank better.

 

Missing Value Proposition

Unless visitors are convinced of why your product or service is different, they go away. Most of the landing pages leave out the question of Why choose us? agency in abu dhabi assists the businesses to find their special angle with examples and numbers wherever feasible. Harvard Business Review discovered that a strong value proposition lifts the conversion and creates repeat customers. Ensure that you make your difference transparent.

 

Features, Not Real Benefits

Most of the brands are merely discussing what their product is capable of but not what the product achieves. Agency in Abu Dhabi recreates the features into basic outcome statements to business owners. The Statista statistics prove the presence of the benefit-based pages causes 17% more attention and clicks. True profits make true men — characteristics come after.

 

No Authentic Social Proof

In the absence of ratings and reviews, suspicions increase. Customers seek the experience of other people prior to purchase. An agency in Abu Dhabi gathers authenticated reviews and presents them along with any business proposal. BrightLocal study discovered that 87 percent of Internet buyers use authentic testimonials. Being straightforward is a way of assuring concerns and promoting trust.

 

Single CTA at the Bottom

When the call to action is placed at the very end, you lose customers who are willing to take some action sooner. Action buttons within the agency are placed at various positions in Abu Dhabi: top, middle and end. According to the CXL Institute, the doubling of CTA placement increases engagement by 19-percent. Providing any visitor with a number of opportunities to start doing business it simplifies business outcomes.

 

Difficult Text and Sales Jargon

Technical buzzwords in long paragraphs Jay Gatsby will never relate. Not a lesson, people want to get an answer fast. Smart writers of agency in Abu Dhabi prefer using short, clear explanations on all business offers. According to the studies by Nielsen, concise sections are better than wordy sections by 25 percent as far as user engagement is concerned. Couples of words take the buyer through the path in a less frictious way.

 

Poor Mobile Experience

Most shoppers visit by phone. Mobile landing pages that are not designed to be mobile lose sales quickly. An agency in Abu Dhabi creates responsive pages which load fast and resize, regardless of the device. The Google mobile usability statistics indicate that the unresponsive layout increases bounce rates by 22%. Your company must have mobile enabled sites to retain buyers.

 

Lack of Trust Signals

People are safe with visible contact details, security badges and refund options. The lack of trust components compels users to have doubts. An agency in Abu Dhabi will provide guarantees, payment icons, and domestic numbers on each business proposal. According to the Better Business Bureau, the trust markers increase the sales by up to 21%. Provoke confidence to make business buying hustle-free.

 

Ignoring A/B Testing

It is dangerous to develop a single version and leave it up. A/B testing of headlines, photos, and positioning of buttons assists companies to discover what customers are clicking. Agency in Abu Dhabi conducts split tests and monitors results of all the pages they are dealing with. Studies conducted by Optimizely indicate that steady A/B testing increases the conversion rate by 12 percent in comparison to the page that is not being tested. Constant improvement brings about the best business results.

 

Conclusion

Any landing page may or may not be beneficial to your business based on every decision you make. Experts of the agency in abu dhabi consider international best practices, monitor changes, and apply all lessons to the owners of businesses. Correcting these errors will result in improved conversion, increased user confidence and consistent growth. The current market is now rewarding clarity, honesty, and speed – with each change you do, you get your brand one step closer to the customer. You are creating pages that are tomorrow-ready with the help of an agency in Abu Dhabi.

 

Author

  • She's a talented content creator, working for different companies, one of the co-founders of Udjat Agency Egypt.

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