Branding
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About Achilette
Achillette is a new sports brand in the UAE, Egypt, and Saudi Arabia, created to make going to the gym and working out better and more enjoyable.
The challenge
The challenge was to design a clean and simple logo that not only fits the brand name, Achillette, but also clearly reflects the brand’s unique identity. The goal was to visually merge the strength and legacy of Achilles, the legendary ancient Greek warrior known for his power and speed, with the modern spirit of athleticism and fitness. The logo needed to strike a balance between mythology and sports, capturing both the heroic essence of Achilles and the energy of today’s athletes in a sleek, modern design.
BRANDING
Logo Variation 1
In this logo it representt the helmet of a warior and the Letter “A” from the brand name, representing the best of both, to make the brand a legendary greek warrior.
Logo Variation 2
In this version we’re creating much of one thunder bolt and a helmet combined together, which making the logo as one.
Logo Variation 3
Achilette is brand combining activity and power, from this concept, this logo were generated.
Efforts to make it done
These logos were created in just two business days, including the entire process—from brainstorming ideas and developing the design concept to sketching and finalizing the logo. They went through 20 rounds of revisions to match the client’s vision and expectations. The concept was backed by research conducted by three dedicated researchers to ensure the idea was strong, relevant, and well thought out.
“We make it the way you wanna see it”
– Udjat Agent
- Drawing
- Logo Design
- Logo Presenting
