3.94M impressions.
52.8K clicks.
Search at marketplace scale.
Mabet is a Saudi accommodation marketplace connecting travellers with apartments, villas, studios, chalets, farms and camps across the Kingdom. This case study looks at the organic-search scale recorded in Google Search Console—and the SEO challenge behind making a dynamic marketplace discoverable.
A travel marketplace does not have one search journey. It has thousands of combinations.
Mabet serves travellers searching by city, accommodation type, neighbourhood, stay style and specific property. The SEO challenge is therefore bigger than optimising a homepage. Search engines need stable, useful paths through a changing inventory while customers need pages that answer a location-specific need quickly.
Many search combinations
Riyadh apartments, Jeddah chalets, self-entry units, villas, farms, camps and many other combinations can represent different search intents.
Dynamic availability
Properties, prices, inventory and availability change. Organic entry pages still need stable value even when the underlying marketplace is dynamic.
Arabic + English
Saudi search demand cannot be treated as one English keyword set translated literally into Arabic. Language, phrasing and search behaviour require separate consideration.
Control index quality
Filters and generated combinations can create large URL spaces. The SEO system has to help search engines prioritise pages that deserve to be discovered.
The organic footprint, in the platform’s own data.
The supplied Google Search Console screenshot shows 52.8K clicks and 3.94M impressions, with 1.3% average CTR and 11.6 average position. The visible chart begins on 23 April 2025 and runs through the latest data shown in August 2026.
What this proves: Google Search Console recorded substantial organic search visibility and clicks for the Mabet property during the reporting window shown.
What it does not prove by itself: the screenshot does not isolate individual SEO tactics, non-SEO influences, bookings, revenue or the incremental lift attributable to Udjat alone.
The organic-growth system behind a marketplace like Mabet.
The project is best understood at workstream level: technical discoverability, scalable search architecture, bilingual relevance, internal linking, landing-page quality and continuous measurement.
Crawl & index control
Keep important search paths accessible while preventing low-value parameter combinations from consuming attention unnecessarily.
City × stay-type structure
Create understandable relationships between destinations, unit types, listings and useful search-entry pages.
Intent-led templates
Page titles, headings, supporting copy and metadata need to match the specific city or accommodation need rather than produce generic marketplace pages.
Discovery pathways
Connect high-level categories to cities, accommodation types and property inventory so both users and crawlers can move through the platform logically.
Arabic + English relevance
Treat language variants as distinct customer journeys with appropriate architecture and search phrasing.
Search Console feedback
Use clicks, impressions, queries, pages, CTR and position as diagnostic signals—not as isolated vanity metrics.
From “where should I stay?” to a bookable unit.
Marketplace SEO creates value when a searcher can enter at the right level of specificity and continue naturally toward a property decision.
Need
City, unit type, feature or stay intent.
Relevant page
A useful destination or category matches the query.
Narrow
Dates, city, type, price and requirements.
Evaluate
Photos, details, rating, price and availability.
Confidence
Platform, payment, licensing and support signals.
Action
Customer moves from organic discovery into booking.
Big search numbers are useful only when the interpretation stays disciplined.
What we can say
- The supplied Search Console view records 3.94M impressions and 52.8K clicks.
- The reported average CTR is 1.3% across the selected reporting set.
- The reported average position is 11.6 across impressions represented in the report.
- The graph shows sustained search activity with periods of higher visibility and clicks across 2025–2026.
What we do not claim
- That every click or impression was caused by one SEO tactic or by Udjat alone.
- That 11.6 means every keyword ranked at position 11 or 12.
- That Search Console clicks equal bookings or revenue.
- A booking conversion rate or ROI without booking, revenue and attribution data.
A Saudi platform built around domestic accommodation discovery.
Mabet describes itself as a Saudi accommodation platform for apartments, villas, studios, chalets, beach chalets, farms and camps. Its website also presents the platform as licensed by the Saudi Ministry of Tourism and provides tools for property owners to add and manage accommodation inventory.
One marketplace. Many cities, unit types and property combinations. That complexity is exactly what makes the SEO architecture strategically important.
Marketplace SEO scales when structure scales before content volume does.
Search architecture is product architecture.
For marketplaces, SEO is inseparable from how destinations, categories, filters and inventory are modelled in the product.
Index quality beats URL quantity.
Generating more pages is easy. Creating pages that deserve to be indexed and can remain useful as inventory changes is harder.
Arabic search deserves its own thinking.
Saudi search behaviour, vocabulary and intent should guide Arabic pages instead of treating Arabic as a final translation layer.
Average position needs context.
Google defines average position as an aggregate of the topmost position shown for the property or page across impressions. It is useful diagnostically but easy to oversimplify.
Organic growth should eventually meet bookings.
The next maturity layer is connecting search landing pages to availability, booking behaviour and commercial outcomes—not stopping at traffic reporting.
The page separates client evidence from public reference material.
Google Search Console screenshot supplied for this case study
52.8K clicks · 3.94M impressions · 1.3% CTR · 11.6 positionMabet platform, accommodation types and licensing information
mabet.com.sa ↗How clicks, impressions, CTR and average position are defined
Official metric definitions ↗If your catalogue, locations or services keep growing, your SEO architecture has to grow with them.
Udjat works on technical SEO, search architecture, content systems and organic-growth measurement for websites where scale creates complexity. Tell us what your platform needs users to discover—and where organic growth is getting stuck.
