Ecommerce growth
Looking to enhance their online presence and boost their SEO performance, Mabet Sa enlisted the help of Udjat. Our team worked closely with this top-tier B2B brand to develop and implement a comprehensive online strategy, resulting in significant revenue growth.
About Mabet
Industry: Hospitality Tech / Vacation Rentals
Business Model: Online booking platform for licensed short-term stays (chalets, apartments, villas, camps) in Saudi Arabia
Funding Stage: Seed to early venture (estimated valuation: $2M–$5M)
Strategic Priority: Organic traffic growth to reduce CAC and scale user acquisition for bookings
As a mid-cap digital player in Saudi Arabia’s tourism tech sector, Mabet’s SEO investment was designed to sustainably grow visibility without relying heavily on paid acquisition—a common constraint at this funding level.
Objectives
Boost Non-Branded Discovery: Rank for high-intent, region-specific travel terms (e.g., “شقق دخول ذاتي الرياض”)
Strengthen Brand Presence: Dominate branded SERPs like “مبيت” and “تطبيق مبيت” with top 3 visibility
Improve CTR & SERP Position: Optimize metadata, page speed, and structured data for higher engagement
Reduce Dependence on Paid Ads: Shift user acquisition cost curve through organic channels
Services Used:
STRENGTH IN NUMBERS
Business impact
1. Search Intent Mapping
We conducted a semantic segmentation of keywords across:
Branded: مبيت, mabet, تطبيق مبيت
Transactional: شقق دخول ذاتي الرياض, فلل جدة للايجار اليومي
Local SEO: مبيت مكة, مبيت الطائف, chalets near Abha
These clusters were prioritized based on CPC value, volume, and booking intent.
2. Technical Enhancements
Implemented JSON-LD structured data for product (rental unit) listings
Compressed images and enabled server-side rendering for faster load speeds on mobile
Introduced clean URLs for regional pages:
mabet.com.sa/jeddah-chalets/
3. Content Expansion
Launched city-specific landing pages optimized for transactional queries
Deployed FAQ blocks (via schema markup) to capture “People Also Ask” boxes
Weekly blog posts: “Best Eid Rentals in Jeddah”, “How to use self-check-in in Riyadh”
4. On-Page Optimization
CTR optimization via rewriting meta descriptions using urgency + location triggers
Arabic/English dual H1 structure to accommodate bilingual search behavior
Targeted internal linking from blog to high-value location pages
📈 SEO Results
| Query | Clicks | Impressions | CTR | Avg. Position |
|---|---|---|---|---|
| مبيت | 12,727 | 26,209 | 48.5% | 2.05 |
| mabet | 1,232 | 22,794 | 5.4% | 4.24 |
| تطبيق مبيت | 445 | 1,106 | 40.2% | 1.20 |
| موقع مبيت | 211 | 442 | 47.7% | 1.83 |
| شقق دخول ذاتي الرياض | 162 | 2,975 | 5.5% | 5.59 |
Page-Level Growth
Top Pages by Clicks:
/: Homepage/jeddah-chalets/: Regional hub for Jeddah rentals/app: High conversion app download page
Bounce rate decreased 17% on SEO pages post re-optimization.
Country & Device Insights
92% traffic from Saudi Arabia
Mobile-first usage: 89% of clicks via mobile (emphasizing importance of Core Web Vitals optimization)
SEO ROI Aligned with Market Cap
As a VC-backed mid-stage startup, Mabet needed efficient organic scale. Our SEO campaign prioritized high-ROI investments over high-cost PPC spends:
Content = capital-efficient growth
Technical SEO = long-term foundation
Local targeting = hyper-relevant discovery
Key Wins:
3× organic traffic lift in 6 months
2× non-branded keyword ranking in Top 5
40% YoY growth in organic bookings
Working with Mabet
Full execution of high-profile internal conferences for multinational clients
Luxury incentive trips in Saudi Arabia.
Government-aligned forums and diplomatic summits
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
