Running ads for ecommerce isn’t just about budget size. It’s also about knowing how to bid. The right bidding strategy can cut wasted spend and drive more sales. An experienced ad agency in uae works with these strategies every day, adapting them to fit different budgets, products, and goals. Let’s break each one down with real business context.
1. Manual Bidding
In manual bidding, you decide exactly how much to bid for each click or view. It’s perfect for tighter control during testing phases. An ad agency in uae often uses it for new campaigns with limited data. It’s precise but takes time, so automation may eventually replace it for bigger stores.
2. Automated Bidding
Here, the platform adjusts bids for you in real time. It reacts faster to trends than manual changes. An ad agency in uae links it directly to your goals, like more conversions or higher reach. Recent figures show automation now drives over 75% of global ad spend.
3. Manual CPC
Manual CPC means setting your own maximum cost for a click. Smaller brands prefer this for staying within budget. An ad agency in uae often starts like this before switching to automated bidding once strong data is available.
4. CPM
CPM charges you per thousand ad views. It’s popular for brand awareness campaigns. An ad agency in uae picks CPM when your priority is visibility, especially during launches. Premium audiences cost more, but you reach them on a larger scale.
5. CPA
With CPA, you pay only when a specific action happens, like a purchase. It’s cost-efficient if your tracking is accurate. An ad agency in uae fine‑tunes CPA bids so you attract buyers without overspending. Brands often see a 10–15% improvement in ROI using this approach.
6. Maximize Conversion Value
This strategy aims for the highest total sales value, not just more orders. An ad agency in uae uses it for stores with a mix of high and low-priced goods. It’s best when your goal is revenue over volume.
7. Enhanced CPC
Enhanced CPC adjusts manual bids automatically when a sale is more likely. It combines control with platform intelligence. An ad agency in uae may use it when moving a brand from full manual to partial automation.
8. Target Impression Share
This ensures your ads appear on a chosen share of impressions. It’s useful for dominating visibility on brand keywords. An ad agency in uae warns it can be costly if set too high, so limits are important.
9. Target ROAS
Target ROAS works to hit a fixed return for every dollar spent. It suits ecommerce with reliable sales history. An ad agency in uae builds this model for brands that measure success in revenue rather than clicks.
10. Maximize Clicks
Maximize clicks finds the most visitors within your budget. It’s best for filling remarketing lists. An ad agency in uae applies it early in campaigns to build audiences before switching to conversion-focused bidding.
11. Maximize Conversions
This strategy works to get the most sales for your spend. It’s strong during promotions. An ad agency in uae often sets this when tracking and conversion data are clean and stable.
12. Bid Cap
Bid cap sets a ceiling on how much you can pay per bid. It’s useful in competitive sectors. An ad agency in uae uses it to control costs while keeping key placements.
13. Cost Cap
This keeps your average cost per result within a range. It prevents occasional high bids from damaging your ROI. An ad agency in uae recommends it to brands wanting predictable spend.
14. Highest Value Bidding
Here, the aim is fewer but higher-revenue conversions. It suits luxury brands or premium items. An ad agency in uae focuses on audiences most likely to buy big-ticket products.
15. Smart Bidding
Smart bidding mixes automation strategies based on your chosen goal. It’s widely used for ecommerce growth. An ad agency in uae prefers it for brands ready to scale since it learns and optimises constantly.
16. Geo Bidding
Geo bidding changes bids by location. It’s perfect for targeting cities or regions where your sales are strong. An ad agency in uae uses it when entering new markets or running event-focused ads.
17. Dayparting Bidding
This adjusts bids based on the time of day or week. It works well in markets with clear peak shopping hours. An ad agency in uae uses dayparting to lift conversion rates during hot periods, like evenings or weekends.
18. Device Bidding
Device bidding adjusts bids for mobile, desktop, or tablet. In 2025, most ecommerce sales happen on mobile. An ad agency in uae customises device bids so your spend matches where your best customers shop.
19. Audience Bidding
Audience bidding changes bids for specific user groups, such as repeat buyers. It directs spending to high-value prospects. An ad agency in uae builds these audience lists using your store data.
20. View-Through Bidding
This credits ads that influence a user without a direct click. It’s common for display or video campaigns. An ad agency in uae uses it to measure channels that warm up customers before they convert elsewhere.
Final Word
Every one of these bidding strategies has its place. The value comes from matching the method to the goal at hand. With the guidance of an ad agency in uae, you can avoid guesswork, keep costs under control, and focus investment where it delivers the strongest returns.
