Abu Dhabi’s business scene is busy, and everyone is fighting for attention. If you run a business here, you already know that just having a blog isn’t enough. People need to notice your posts, share them with friends, and if you’re lucky quote you as a source. That’s where working with a marketing agency Abu Dhabi can really make a difference. We are going to walk you through 20 real steps to help your blog stand out, get shared, and get cited.
Really Listen to Your Audience
You can’t write for people you don’t understand. Before you even start typing, spend time talking to your customers or checking what they say online. A marketing agency Abu Dhabi will often run surveys or check social media comments. When you write about what your audience actually cares about, they’re much more likely to share your post. According to Statista, 82% of marketers say audience research is their secret weapon.
Write Headlines That Make People Pause
Most people skim headlines and move on. If your headline doesn’t stop them, your post is dead in the water. A marketing agency Abu Dhabi tested dozens of headlines for one post just to get it right. Use numbers, ask a question, or promise something specific. Headlines with numbers get 36% more clicks, according to Conductor.
Make People Feel Something
When was the last time you shared a boring article? Probably never. Posts that make people feel good, inspired, or even amused get shared more. If you’re working with a marketing agency Abu Dhabi, they’ll help you find stories or examples that bring out emotion. The New York Times found that positive content is far more likely to go viral.
Give Advice People Can Use Today
No one wants vague tips. Give your readers something they can try right now. A marketing agency Abu Dhabi often breaks down big ideas into simple steps. According to Demand Metric, educational content gets shared 23% more than promotional fluff.
Use Images That Actually Add Value
Don’t just throw in a stock photo and call it a day. Use visuals that explain, clarify, or tell a story. A marketing agency Abu Dhabi teams create custom graphics or quick videos to make a point. BuzzSumo says posts with images every 75-100 words get twice as many shares.
Make Sharing a No-Brainer
If sharing your post takes more than a click, forget it. Put sharing buttons where people can see them—top, bottom, and floating on the side. In the UAE, almost everyone is on social media (DataReportal 2024). A marketing agency Abu Dhabi will make sure sharing is as easy as breathing.
Just Ask People to Share
It sounds simple, but it works. If you want shares, ask for them. A marketing agency Abu Dhabi might add a line like, “If you found this useful, share it!” Sprout Social found that posts with a direct ask get 48% more shares.
Make Sure Your Blog Looks Good on Phones
Most of your readers are probably on their phones. We have seen businesses lose readers just because their blog was hard to read on mobile. A marketing agency Abu Dhabi will test your site on different devices and fix any problems. Statista says 59% of all web traffic is mobile these days.
Talk About What’s Happening Right Now
If you can connect your post to a current event or trend, people are more likely to share it. Marketing agency Abu Dhabi teams keep an eye on the news and social trends for this reason. Pew Research found that timely content gets 35% more engagement.
Keep an Eye on Your Competition
Don’t copy, but do pay attention. See what your competitors are writing about and how people respond. A marketing agency Abu Dhabi will do a “content audit” and help you find ways to do it better. This keeps your business ahead of the curve.
Always Give Credit Where It’s Due
If you use someone else’s idea or data, say so. A marketing agency Abu Dhabi will make sure every stat or quote is properly cited. Elsevier found that posts with proper citations are 2.3 times more likely to be referenced by others.
List Your Sources at the End
Adding a reference list isn’t just for academics. It shows you’ve done your homework. A marketing agency Abu Dhabi will format this for you, making it easy for others to cite your work. Wiley research says posts with references get 40% more citations.
Link Directly to the Original Source
Don’t just mention a study link to it. This helps your readers and builds trust. A marketing agency Abu Dhabi will add these links naturally. Moz says contextual links boost your SEO and make your blog more citable.
Use Quotes from Real Experts
If you quote someone respected in your industry, people notice. A marketing agency Abu Dhabi might reach out for a quick comment or use a published quote. ScienceDirect found that expert quotes increase your chances of being cited by 33%.
Use Footnotes for Deep Dives
If you’re writing something detailed, footnotes help keep things organized. A marketing agency Abu Dhabi can format these so they’re easy to read. Springer research shows that posts with footnotes get more academic citations.
Back Up What You Say with Real Numbers
Don’t make claims you can’t prove. Use fresh data from trusted sources. A marketing agency Abu Dhabi will often pull stats from places like Statista or the World Bank. Posts with solid data are 48% more likely to get cited.
Reference Well-Known Blogs and Publications
Mentioning respected sources makes your own blog look more credible. A marketing agency Abu Dhabi will help you find and reference these sources. Harvard Business Review says this boosts your own authority and citation rate.
Stick to Recent, Reliable Information
Using old data can make you look out of touch. A marketing agency Abu Dhabi checks every source for accuracy and freshness. Pew Research found that posts with up-to-date sources are cited 22% more often.
Use Anchor Text That Makes Sense
Don’t use “click here.” Instead, describe what the link is about, like “2025 UAE marketing trends.” A marketing agency Abu Dhabi will write anchor text that’s clear and helpful. Google recommends this for better search rankings and usability.
Be Consistent with Your Citations
Pick a citation style and stick with it. This makes your blog look professional and trustworthy. A marketing agency Abu Dhabi can set up a style guide for you. APA research shows that consistent citations make your posts easier to reference.
Conclusion
If you want your business blog to get noticed in Abu Dhabi, you need to focus on both getting shares and earning citations. These tips aren’t just theory; they’re what actually works, day in and day out. With help from a marketing agency Abu Dhabi, you can turn your blog into a real business asset. Try these steps, and you’ll see more people sharing and citing your work in no time.
