Business owners in e-commerce want campaigns that actually work. You need practical support for every sales-focused effort. Advertising agencies bring hands-on expertise and give you strategies that bring customers not just clicks. Here’s what each campaign means for your store, and how advertising agencies step in to make the impact real.
Conversion Campaigns (Purchase, Add to Cart, Initiate Checkout)
People come to buy, not just browse. Advertising agencies set up conversion ads that tell your audience clearly what to do—buy, add to cart, or finish checkout. They also retarget shoppers who left without buying. That effort brings more real sales. Shopify shows stores run by professionals see 25% more orders on average.
Catalog Sales Campaigns (Dynamic Product Ads)
If you sell many products, advertising agencies use dynamic ads that match products with each shopper’s preferences. You show the right item at the right time, all managed by the agency. Statista notes businesses keeping their catalogs fresh have better repeat customer rates. They keep every product visible and current.
Meta Advantage+ Shopping Campaigns
Meta has special shopping campaigns that mix automation and data. Advertising agencies build groups, test different product approaches, and let Meta’s smart engine do more of the work. Businesses working with agencies on Advantage+ are seeing over 30% more sales than before. The agency checks what works and shifts budgets quickly.
Google Performance Max Campaigns
Google now gives sellers a single campaign across Search, Shopping, Display, and Video. Advertising agencies use Performance Max to get more eyes on your products. Google’s own research reports that expert-managed Performance Max increases sales by at least 18%. Agencies make changes as soon as results change.
Google Search – Conversion Focus
For buyers searching with intent, Google Search ads are vital. Advertising agencies work directly on keywords, short ad copy, and ongoing bid tweaks. Buying intent stays highest on these campaigns, and agencies notice what words make people buy. You waste fewer ad dollars and stay on top.
Google Display – Conversion Focus
Product visuals matter. Advertising agencies create banners that are clear and easy to click. Ads land on news sites or YouTube, with the agency picking the best spots. Google’s research says that matching good images with strong targeting lifts conversion by about 9%. Agencies update images and test often.
TikTok Conversion Ads
Video grabs attention and pushes buyers to act. Advertising agencies script short TikTok clips that showcase your product’s best side. They choose trends that match your audience. TikTok says stores using professional campaigns double their product engagement. The agency checks clicks and adjusts the content every week.
Snapchat Purchase Ads
Snap reaches younger audiences. Advertising agencies make snaps for quick views and fast responses, using discounts and playful images to catch attention. According to Snap Inc stats, teens and young adults are more likely to buy when agencies run fun, targeted purchase ads. Agencies measure every snap’s results.
WhatsApp Purchase Ads
Direct messaging works well for speedy sales. Advertising agencies use WhatsApp to send offers and product cards. Shoppers reply, ask questions, and buy—sometimes right in the chat. DataReportal says mobile messaging, run by an agency, gives higher conversion than traditional advertising. Follow-ups and reminders also come through fast.
Messenger Purchase Ads
Live chat lets shoppers get answers immediately. Advertising agencies set up Messenger campaigns so your team can respond quickly or use chatbots. Agencies keep scripts fresh and make sure no message goes unanswered. More questions answered means more checkout completions.
Email Conversion Campaigns
Email keeps selling after shoppers leave your site. Advertising agencies write effective subject lines and include reminders about carts, sales, or new arrivals. Agencies test which days people open and buy most often. Emails managed by agencies recover abandoned carts up to 10% of the time.
Google Demand Gen Campaigns
Google Demand Gen shows products in places like Gmail and Discover. Advertising agencies match creative images and text with user interests to keep your ads fresh. Google notes that using professionals for these campaigns gets 14% more site visits. The agency adapts the design as trends change.
App Install & Conversion Campaigns
If you want more sales from your app, Advertising agencies build campaigns that highlight the app’s value. They write calls to action for mobile users and follow up with push messages. Over half of e-commerce sales are now made via apps. The agency tracks installs and first purchases.
SMS Sales Campaigns
A few words—a quick deal. Advertising agencies craft short, personal texts with direct buy links. They know when people respond and send offers that actually get read. SMS is best for quick action, especially with flash discounts or restock alerts.
Influencer Conversion Campaigns
People trust influencers. Advertising agencies do the outreach and set up unique codes or product links that let fans buy instantly. Studies from HubSpot report 54% of buyers take action based on influencer recommendations. Agencies pick the best creators for your niche.
Affiliate Sales Campaigns
Broader reach comes with trusted partners. Advertising agencies set up affiliate programs, pick partners, and monitor every click. They keep reports clear, so you know what’s working. Statista finds affiliate sales make up 15% of all online commerce worldwide. You get performance-linked growth consistently.
Straightforward Advice for E-commerce Growth
Being clear and direct gets more sales for e-commerce stores. Advertising agencies work on every campaign, watch the numbers closely, and change strategies as your market moves. With real stats and hands-on management, every campaign drives your business forward and shows results that matter.
