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In Dubai, if you aren’t visible, you don’t exist. This city moves at the speed of light—or rather, the speed of a fiber-optic connection. I’ve watched the local market evolve from stiff, formal interviews in boardrooms to dynamic, cinematic storytelling that rivals Hollywood. The reality for businesses here is stark: static images no longer cut it. With the MENA region’s digital ad spend hitting a massive $6.95 billion recently, relying on old tactics is a fast track to obscurity. Whether you are a startup in Al Quoz or a multinational in DIFC, mastering corporate video production in Dubai isn’t just about owning a camera; it’s about understanding the unique rhythm, costs, and regulations of this hyper-competitive landscape.
Why Video is Non-Negotiable in the UAE
The Real Cost of Corporate Video Production in Dubai
Let’s talk money. This is the first question every client asks, and the answer is rarely a simple number. However, I can give you the realistic ranges you need for budgeting in 2026.
1. The Basic Package (AED 10,000 – AED 25,000)
This usually gets you a 1-2 minute video, a single location shoot (often your office), a standard two-person crew, and basic editing. It’s functional. It works for internal communications or simple testimonials.
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2. The Professional Standard (AED 30,000 – AED 60,000)
Here is where the quality jumps. You get a director, a dedicated Director of Photography (DoP), lighting setups that don’t look like fluorescent office wash, and motion graphics. This is the sweet spot for brand films and company profiles intended for high-level clients.
3. High-End Commercial Production (AED 80,000+)
Think actors, multiple locations, drone shots (which require specific permits), and advanced post-production like color grading and VFX. This is for TV commercials or flagship marketing campaigns.
Remember, these are production costs. Distribution is a separate beast.
Navigating Dubai’s Filming Permits (Do Not Skip This)
I have seen productions shut down in minutes because someone thought they could ‘run and gun’ without paperwork. Dubai is strict. To film publicly—or even in semi-private locations like malls or hotels—you generally need a permit from the Dubai Film and TV Commission (DFTC).
The process isn’t terrifying, but it is mandatory. Fees can range from AED 1,000 to AED 5,000 depending on the location and nature of the shoot. Private locations will also charge their own location fees on top of the government permit. Always ask your production agency: ‘Is the permit included in the quote?’ If they hesitate, walk away. A professional agency handles the DFTC paperwork for you.
The Production Lifecycle: What to Expect
Great videos are made before the camera even rolls. The process in Dubai generally follows three distinct phases:
Phase 1: Pre-Production (The Blueprint)
This is where we win or lose. We define the message, scout locations, and most importantly, write the script. In Dubai’s multicultural market, are you filming in English? Arabic? Both? Deciding this late costs money.
Phase 2: Production (The Shoot)
Shoot days are intense. A typical corporate shoot lasts 8 to 10 hours. Expect a crew of at least 3-5 people disrupting your office flow. Pro tip: Schedule the CEO’s interview first thing in the morning. They are freshest then and can get back to work quickly.
Phase 3: Post-Production (The Magic)
Editing, sound design, and color correction. This usually takes 2-3 weeks. Don’t rush this. The pacing of the edit determines if a viewer watches until the end or scrolls past after five seconds.
How to Spot a Bad Agency
Not all agencies are created equal. The barrier to entry is low—anyone can buy a Sony camera and call themselves a ‘production house.’
Look for these red flags:
- No Portfolio of Local Work: If they only show stock footage reels, run. You need to see actual shots of Dubai offices, landmarks, or local interviews.
- Vague Pricing: If the quote is just one lump sum with no breakdown of crew, gear, or editing days, they are hiding something.
- Ignoring Audio: Bad video is watchable; bad audio is unbearable. Ask them what microphones they use. If they don’t have a specific answer, they aren’t pros.
People Also Ask: Knowledge Hub
How much does a corporate video cost in Dubai?
A standard professional corporate video in Dubai typically costs between AED 15,000 and AED 35,000. This price usually includes a one-day shoot, a small crew, equipment, and editing; higher-end productions with actors or multiple locations will start from AED 50,000.
Do I need a permit to film a corporate video in Dubai?
Yes, almost all semi-public and public shoots require a permit from the Dubai Film and TV Commission (DFTC). While filming strictly inside your own private office may sometimes be exempt, any outdoor footage or shots in business districts will require legal approval to avoid fines.
How long does it take to produce a corporate video?
The average timeline is 3 to 5 weeks from concept to final delivery. This includes 1-2 weeks for pre-production (scripting and planning), 1-2 days for filming, and roughly 2 weeks for editing and revisions.
Can we use a drone for our company video?
Yes, but it requires a specific aerial permit from the Dubai Civil Aviation Authority (DCAA) and the Ministry of Defence. This is a separate process from the standard ground filming permit and must be operated by a licensed drone pilot.
Should we film in English or Arabic?
Ideally, you should produce content in both languages or use subtitles to maximize reach in the region. While English is the primary business language in Dubai, Arabic content often sees higher engagement rates with local audiences and government sectors.
