Emirates Health Services (EHS) & Udjat Agency in the international nursing day

This year, on International Nursing Day, we weren’t just spectators. We were the official media partner with Emirates Health Services (EHS) — telling stories that matter, amplifying impact, and giving the nursing force in the UAE the digital spotlight they deserve.

he Media Force Behind International Nursing Day 2025

When the world stops to celebrate the heroes in scrubs, Udjat steps in to make sure their voices are heard — loud, clear, and unmissable.

This year, on International Nursing Day, we weren’t just spectators.
We were the official media partner with Emirates Health Services (EHS) — telling stories that matter, amplifying impact, and giving the nursing force in the UAE the digital spotlight they deserve.


✦ Not Just Coverage. Real Connection.

Let’s be honest. Most media partnerships are glorified logo placements.
But we don’t play in that sandbox.

At Udjat, when we partner, we go all in — strategy, content, engagement, analytics. Every pixel, every word, every heartbeat was intentional.

From real-time video storytelling to high-performance social media deployment, we turned the day into a nationwide conversation — not just another event.

Because nursing is more than a profession. It’s the frontline of humanity.
And that story needed a stage.


✦ Strategy-Driven Media Execution

Here’s how we did it (without giving away the secret sauce):

  • Pre-event campaign rollouts across EHS digital platforms

  • Live coverage using a team of agile media pros embedded at the event

  • Interviews and emotional narratives from nurses on the ground

  • Short-form content bursts optimized for LinkedIn, Instagram, TikTok, and Reels

  • SEO-backed blog and article content indexed within 24 hours of publishing

  • Media kits that helped partner hospitals and organizations extend the reach further

This wasn’t “post-and-pray” content.
It was a calculated digital experience — engineered to convert attention into admiration.


✦ Nurses Deserve Better Than Boring

That’s our thesis. That’s our mission. That’s what drove us to:

  • Capture the human stories behind the scrubs

  • Showcase the impact of Emirati and global nurses in transforming healthcare

  • Create hero content — not hospital fluff

Because real brand power doesn’t lie in logos.
It lies in moments that move people. And we engineered those moments with precision.


✦ Why EHS Chose Udjat

Let’s just say — they saw the difference.

👉 Not just content creators. Narrative engineers.
👉 Not just a media team. Business-growth thinkers.
👉 Not just presence. Performance.

EHS didn’t want passive media support. They wanted a partner who could think, build, and amplify.
That’s why they chose Udjat.

And we delivered. Fast. Sharp. Flawless.


✦ The Bigger Picture

This partnership wasn’t about one day. It was about:

  • Elevating healthcare visibility in the UAE

  • Positioning EHS as a global leader in healthcare communication

  • Proving that media, when done right, drives both emotion and outcomes

We’re proud to say: mission accomplished.


✦ Want Your Event to Matter This Much?

Whether you’re in healthcare, tech, retail, education, or government, Udjat isn’t just a media agency.
We’re your strategy partner with a media machine built for conversion.

If you want visibility that turns into impact — you don’t need more posts.
You need Udjat.

Let’s make your next story impossible to ignore.

👉 Book a media strategy session


Author

  • Noura AL Qassem

    Noura is one of the great content creators in the UAE. She was born in Abu Dhabi, UAE, and graduated from Abu Dhabi University in 2024. She worked as a creative thinker in marketing and the creative industries before joining Udjat as a content creator.

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