Instagram keeps surprising everyone with new features and changes. In June 2025, the platform rolled out updates that really matter for business owners and content creators. If you want your brand to stand out, you need to keep up. A social media management agency dubai can help you understand each change, so you get the results you want. Here are the 11 most important updates, explained in a simple, practical way.
Shares and Saves Now Matter Most
Instagram has shifted focus. Now, the algorithm cares more about how many people share or save your posts. This means if your content is helpful or inspiring, it will reach more people. For any business, this change is a big deal. A social media management agency dubai can help you design posts that people want to save or send to friends. After you focus on shares and saves, you’ll see your reach grow. If you only chase likes, you’ll fall behind. The only real alternative is to encourage comments, but shares and saves now have the most weight.
Longer Reels Get Priority
Instagram is rewarding longer reels that tell a story or teach something new. Short, quick clips are less effective than before. Businesses should use this by making reels that show how products work or share customer stories. A social media management agency dubai can help you plan and film these longer videos. Once you switch to this style, you’ll notice more views and better engagement. If you stick to short reels, your content might get lost. Carousel posts are a backup, but reels are still king.
AI Customizes Every Feed
Instagram’s feed is now more personal. The app uses AI to show users posts based on what they like and interact with. For brands, this means you need to know your audience well. A social media management agency dubai can help you study your followers and create content that fits their interests. After you do this, your posts will show up more often for the right people. If you ignore this, your reach will shrink. Paid ads can help, but organic reach is stronger when you work with the algorithm.
You Can Rearrange Your Profile Grid
Now, you can move your posts around on your profile grid. This lets you highlight your best work or most important products. A social media management agency dubai can help you design a grid that tells your brand story at a glance. After you organize your grid, new visitors see your top content first. If you leave your grid messy, you miss a chance to impress. Pinned posts are another option, but full grid control gives you more freedom.
Advanced Video Editing Tools for Everyone
Instagram’s Edits app now has powerful video editing features for all users, like keyframes, sound tweaks, and AI backgrounds. This makes it easy for businesses to create sharp, professional videos. A social media management agency dubai can train your team or handle editing for you. Once you use these tools, your videos will stand out. If you avoid video, you’ll miss out. Third-party apps are an option, but having tools inside Instagram saves time.
Trial Reels for Non-Followers
Instagram introduced trial reels that only show to people who don’t follow you yet. This helps you reach new audiences and test different styles. A social media management agency dubai can help you create reels that attract new followers. After you try this feature, you’ll see which topics get the most interest. If you only post for current followers, you miss growth. Ads can help, but trial reels offer organic discovery.
Support for 3:4 Photo Ratio
Instagram now supports photos in a 3:4 ratio, which matches most phone cameras. Your photos look better and don’t get cropped. Businesses can use this to post clear, high-quality images. A social media management agency dubai can help you adjust your photo strategy for this new size. After you switch, your feed will look more professional. If you keep using old ratios, your images might not display right. Square photos still work, but 3:4 is now the best choice.
Official Repost Feature
You can now officially repost other people’s content on your profile, with their permission. This is perfect for sharing customer reviews or influencer posts. A social media management agency dubai can help you set up repost campaigns and get permissions. After you start reposting, you’ll build more trust and community. Screenshots are risky, but official reposts are safe and easy. Stories are another way to share, but profile reposts have more impact.
Instagram Posts Show Up in Google Search
From July 2025, public and professional Instagram posts can appear in Google search results. This gives your business a new way to reach people outside Instagram. A social media management agency dubai can help you use keywords and hashtags to boost your search visibility. After you use this update, you’ll see more website visits and new followers. If you ignore SEO, you’ll miss out on free traffic. Google ads are an option, but organic search is more cost-effective.
New Analytics Tools
Instagram added Recaps and Celebrations, which give you regular performance summaries and highlight your milestones. These tools help you track what works and celebrate growth. A social media management agency dubai can help you understand these reports and adjust your plan. After you use analytics, you’ll make smarter decisions. Guessing wastes time and money. External analytics tools are a backup, but Instagram’s built-in options are now much better.
Extra Comment Filters for Big Accounts
Accounts with over 100,000 followers now get advanced comment filters, like “Top Comments” and “Newest First.” This helps you manage feedback and highlight the best discussions. A social media management agency dubai can set up these filters and monitor your community. After you use them, your comment section becomes more useful. If you leave comments unfiltered, you might miss important feedback. Manual moderation is possible, but filters save time.
Conclusion
Instagram’s June 2025 updates give business owners fresh ways to reach and engage their audience. Each change offers a real chance to grow your brand and connect with more people. Working with a social media management agency dubai makes it easier to keep up and get the best results from every update. If you use these new features wisely, you’ll see stronger engagement, better reach, and steady business growth.
