F&B Marketing UAE
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About Mango Talaat UAE
This case study details the strategic expansion and brand rejuvenation of Mango Talaat UAE, a premier juice and dessert brand, executed by Udjat Agency. The project focuses on translating the brand’s rich Egyptian heritage into a high-performance digital and physical presence in the competitive UAE market.
The challenge
Client: Mango Talaat UAE
Agency: Udjat Agency
Objective: To dominate the “Fresh Juice & Dessert” category in the UAE by modernizing digital touchpoints and creating a visual “craving” through high-impact content.
1. Full Recreation of Marketing Platforms
Udjat overhauled the digital ecosystem to facilitate high-speed ordering and modern brand aesthetics.
Menu Architecture: Re-categorized the extensive menu (65+ items) into digital “Mood Collections” (e.g., The Avocado Lovers, The Egyptian Classics, The Energy Boosters).
Loyalty Integration: Digitized the “Waffer” and “Tamara/Tabby” payment integrations to make high-value items (like the Fruit Bouquet) more accessible.
Local SEO: Targeted hyperlocal keywords in Sharjah and Dubai, such as “Best Mango juice Al Warqa” and “Fresh juice delivery Muwaileh.”
2. Video Shooting & Editing (Product Cinematography)
Focusing on the “Visual Craving,” Udjat produced a library of cinematic assets that emphasize the “No Additives” USP.
“The Pour” Series: Ultra-slow-motion (120fps) 4K shots of the Mango Talaat Egyptian and Awar Qalb being prepared, emphasizing texture and freshness.
Behind-the-Prep: Short, rhythmic “ASMR” style edits of fresh fruit being sliced and blended to reinforce the brand’s commitment to natural ingredients.
Social-First Edits: Created high-energy TikTok/Reels transitions featuring the vibrant colors of the 4 Seasons and Flamingo cocktails to capture the Gen-Z demographic in the UAE.
3. Marketing Strategy: “The Egyptian Original”
The strategy positioned Mango Talaat as the authentic alternative to artificial juice chains.
Brand Positioning: “The Authentic Fruit Artisans”—leveraging the 17-year history to build trust while appealing to the UAE’s luxury-lifestyle preferences.
Hyper-Local Targeting: Using geo-fencing ads around the Muwaileh and Al Warqa branches to capture “hunger-hour” traffic (8:00 PM – 1:00 AM).
Influencer Mapping: Partnered with “Foodie” micro-influencers in the UAE to showcase the High Pineapple and Talaat Dish in “Mukbang” or “Review” styles.
4. Marketing Activities
Flash Sales & Bundles: Launched “Talaat Tuesdays” with 20-30% discounts on best-selling items like the Fakhfakhina to boost mid-week sales.
Delivery Platform Optimization: Enhanced the brand’s visual presence on Talabat and Deliveroo with professional photography that increased Click-Through Rates (CTR) by 40%.
Community Engagement: Interactive Instagram polls (“Pick your fruit base”) to involve the community in seasonal menu creations.
5. Plan & Following Up
Udjat’s execution follows a “Growth-Loop” model to ensure the brand scales across new UAE branches.
SOW Phasing:
Phase 1: Content production and platform refresh (Weeks 1-3).
Phase 2: Aggressive social media ad spend and influencer launch (Weeks 4-8).
Phase 3: Loyalty retention and data analysis (Ongoing).
Conversion Tracking: Monthly “Menu Heatmaps” analyzing which items have the highest repeat-purchase rate.
Feedback Loop: Implementing a “Review-to-Reward” system where customers who leave Google/Talabat reviews receive a discount on their next order, helping to maintain the current 4.6+ star rating.
Services Used:
Scope of Work
- Social media recreation: Created social media marketing platforms.
- Digital Marketing Exposure: enhanced exposure with marketing methodology.
- Videography: Assigned and shot video sessions, made storyboards and photo shoots.
- Marketing strategy: Full Marketing strategy and plan.
