What Is Email Marketing?
Email marketing is a digital marketing strategy that involves sending emails to prospects and customers to nurture relationships, promote products, and drive conversions.
- Keyword and competitor research
- SKAGS (single keyword ad groups)
- Negative keyword pruning
- Ad copy optimization
- Landing page creation & optimization
- Search engine retargeting
Udjat Agency
Importance of Email Marketing in Digital Strategy
Types of Email Marketing
Promotional Emails
Used to promote offers, discounts, and new product launches.
Transactional Emails
Sent after user actions, such as order confirmations and shipping updates.
Lifecycle Emails
Target customers at different stages of their journey (welcome emails, re-engagement campaigns, etc.).
Newsletter Campaigns
Regular updates to subscribers with valuable content, industry news, and brand updates.
Building an Email List
Lead Magnets & Opt-in Strategies
Providing incentives like free eBooks or discounts to encourage sign-ups.
Best Practices for Growing Subscribers
Use sign-up forms on your website.
Run social media campaigns.
Collect emails at events and webinars.
Avoiding Spam Filters
Send emails from a verified domain.
Avoid using spam-triggering words.
Maintain a high engagement rate.
what you get
What is included in our paid search marketing services?
When you partner with Numerique, you’ll gain access to our full range of paid SEM services. These services are designed to optimize every facet of your paid advertising, including:
Personalization & Segmentation
Tailoring email content based on user behavior, demographics, and preferences.
Automated Email Sequences
Setting up email automation to nurture leads and retain customers.
A/B Testing for Better Performance
Testing different subject lines, email copy, and CTAs to improve results.
Writing Effective Subject Lines
Keep them short, compelling, and action-oriented.
Email Copywriting Best Practices
Use concise and clear language.
Focus on benefits rather than features.
Include a strong CTA.
Using Visuals & Call-to-Action (CTA)
Adding images, videos, and buttons to enhance engagement.
Maintaining a Clean Email List
Regularly remove inactive subscribers and invalid emails.
Email Authentication & Sender Reputation
Use SPF, DKIM, and DMARC protocols to prevent spoofing.
Avoiding Blacklists
Monitor email bounce rates and spam complaints to maintain credibility.
Define clear goals and objectives.
Segment your audience and personalize messaging.
Analyze performance and optimize campaigns.
Creating Success
What makes our paid search management services so effective?
Match search intent at every touchpoint
Picking the right keywords will only get you so far. We understand how to match the search intent of your target keywords with ad copy, CTAs, and landing pages that turn clicks into ROI.
Experienced PPC management
How do you know what works if you’ve never gotten results before? Our paid search managers have years of experience managing successful campaigns in a variety of industries. And we have the happy clients to back it up.
Google Premier Partnership
Working with a Google Partner agency gives you a leg up. Not only are we certified in all types of Google advertising, but we also get access to direct support and other resources provided by Google. Your campaigns benefit directly from this exclusive insider knowledge.
“Udjat Agency PPC service is light years ahead of the competition because of their intelligent, specialized and courteous account managers.”
Director of Marketing
The proof is in the numbers
Why paid search Ads can bring in the numbers
38%
of growth rate in brand awareness for businesses that start doing Search Ads
100%
of total clicks on search results page are Search Ads, serving as proof that a dependence on SEO alone limits your potential for more traffic and leads.
82%
of clicks on Search Ads are more likely to buy, making for better leads
FAQ
FAQs about Email Marketing
Looking to learn more about paid search management for your business? Browse our FAQs:
It depends on your audience, but typically, 1-2 emails per week maintain engagement without overwhelming subscribers.
A good open rate varies by industry but generally falls between 20-30%.
Absolutely! It’s a cost-effective way for small businesses to engage customers and boost sales.
Ensure you use verified domains, avoid spammy words, and maintain high engagement rates.
