What Is Google Shopping?
Google Shopping is a service that allows online retailers to display their products directly in Google’s search results, providing users with visual shopping experiences.
How It Benefits Online Retailers
Google Shopping helps businesses increase visibility, drive high-intent traffic, and boost conversions through highly relevant product ads.
- Keyword and competitor research
- SKAGS (single keyword ad groups)
- Negative keyword pruning
- Ad copy optimization
- Landing page creation & optimization
- Search engine retargeting
Udjat Agency
How Google Shopping Works
Product Listing Ads (PLAs)
PLAs showcase product images, prices, and merchant details at the top of search results.
Shopping Campaigns in Google Ads
Advertisers manage and optimize product ads through Google Ads, setting bids and tracking performance.
Creating a Google Merchant Center Account
Businesses must create an account to upload and manage product listings.
Linking Google Merchant Center with Google Ads
Integration allows advertisers to run and optimize shopping campaigns effectively.
what you get
What is included in our paid search marketing services?
When you partner with Numerique, you’ll gain access to our full range of paid SEM services. These services are designed to optimize every facet of your paid advertising, including:
Writing Compelling Product Titles & Descriptions
Clear, keyword-rich titles and descriptions enhance visibility and click-through rates.
Using High-Quality Product Images
High-resolution images improve engagement and conversions.
Setting Competitive Prices
Competitive pricing helps attract more clicks and purchases.
Key Differences
Shopping ads are visually rich, while search ads rely on text-based content.
When to Use Each Type
Google Shopping works best for product-based queries, while search ads are ideal for broader intent-based searches.
Manual CPC vs. Smart Bidding
Manual CPC offers control, while Smart Bidding automates bid optimization for better results.
Maximizing ROI with the Right Strategy
Choosing the right bidding strategy depends on budget and campaign goals.
Structuring Your Product Data Correctly
A well-organized product feed improves ad performance.
Avoiding Common Errors in Data Feeds
Errors like incorrect product categories or missing attributes can negatively impact visibility.
Creating Success
What makes our paid search management services so effective?
Match search intent at every touchpoint
Picking the right keywords will only get you so far. We understand how to match the search intent of your target keywords with ad copy, CTAs, and landing pages that turn clicks into ROI.
Experienced PPC management
How do you know what works if you’ve never gotten results before? Our paid search managers have years of experience managing successful campaigns in a variety of industries. And we have the happy clients to back it up.
Google Premier Partnership
Working with a Google Partner agency gives you a leg up. Not only are we certified in all types of Google advertising, but we also get access to direct support and other resources provided by Google. Your campaigns benefit directly from this exclusive insider knowledge.
“Numerique PPC service is light years ahead of the competition because of their intelligent, specialized and courteous account managers.”
Director of Marketing
The proof is in the numbers
Why paid search Ads can bring in the numbers
38%
of growth rate in brand awareness for businesses that start doing Search Ads
100%
of total clicks on search results page are Search Ads, serving as proof that a dependence on SEO alone limits your potential for more traffic and leads.
82%
of clicks on Search Ads are more likely to buy, making for better leads
FAQ
FAQs about paid search management
Looking to learn more about paid search management for your business? Browse our FAQs:
Costs vary depending on competition, bid strategy, and target audience, typically operating on a pay-per-click (PPC) model.
Create a Google Merchant Center account, upload product data, and run Shopping campaigns through Google Ads.
Yes, Google Shopping is effective for businesses of all sizes, offering targeted visibility for products.
Ensure product data is accurate, use high-quality images, and optimize titles and descriptions with relevant keywords.
Google Ads, Google Merchant Center, and third-party tools like DataFeedWatch and Feedonomics help streamline campaign management.
