What Is Influencer Marketing?
Influencer marketing is a form of social media marketing where brands collaborate with influencers to promote their products or services.
Udjat Agency
Why It’s Essential for Brands Today
Types of Influencers
Mega-Influencers
Celebrities and well-known personalities with millions of followers.
Macro-Influencers
Industry experts and content creators with 100K–1M followers.
Micro-Influencers
Individuals with 10K–100K followers, often having niche audiences.
Nano-Influencers
Everyday users with under 10K followers, offering high engagement.
Benefits of Influencer Marketing
Increased Brand Awareness
Influencers expose brands to larger audiences.
Higher Engagement Rates
Influencer content typically receives more likes, shares, and comments.
Boost in Conversions and Sales
Authentic recommendations from influencers drive purchases.
Authentic Brand Promotion
Audiences trust influencer opinions more than traditional ads.
what you get
How to Find the Right Influencers
When you partner with Numerique, you’ll gain access to our full range of paid SEM services. These services are designed to optimize every facet of your paid advertising, including:
Identifying Your Target Audience
Understanding your ideal customer helps in choosing relevant influencers.
Researching Potential Influencers
Analyze their content, audience demographics, and past collaborations.
Evaluating Engagement and Authenticity
Check for genuine interactions and avoid influencers with fake followers.
Setting Clear Goals
Define objectives like brand awareness, lead generation, or sales growth.
Choosing the Right Platform
Instagram, YouTube, TikTok, and LinkedIn serve different marketing goals.
Crafting an Effective Collaboration Plan
Develop creative campaign ideas that align with the influencer’s style.
Sponsored Posts
Brands pay influencers to promote products on social media.
Product Reviews
Influencers create honest reviews about a brand’s product or service.
Giveaways and Contests
Running contests through influencers increases engagement and reach.
Affiliate Marketing
Influencers earn commissions for every sale generated through their links.
Brand Ambassadorships
Long-term partnerships where influencers represent a brand over time.
How to Approach Influencers
Personalized messages and professional outreach increase success rates.
Building Strong Relationships
Maintaining good relationships leads to long-term partnerships.
Negotiating Compensation
Agreeing on fair payment based on reach, engagement, and content type.
Storytelling Techniques
Effective storytelling enhances brand messaging.
Video and Short-Form Content
Short-form videos on TikTok, Instagram Reels, and YouTube Shorts drive engagement.
Leveraging User-Generated Content
Repurposing influencer content for brand marketing boosts authenticity.
Key Performance Indicators (KPIs)
Track impressions, engagement, click-through rates, and sales conversions.
Tracking Engagement and Conversions
Use tools like Google Analytics, UTM links, and influencer reports.
Using Analytics Tools
Platforms like Hootsuite, Sprout Social, and Brandwatch help measure performance.
Creating Success
What makes our Influencer marketing services so effective?
Match search intent at every touchpoint
Picking the right keywords will only get you so far. We understand how to match the search intent of your target keywords with ad copy, CTAs, and landing pages that turn clicks into ROI.
Experienced PPC management
How do you know what works if you’ve never gotten results before? Our paid search managers have years of experience managing successful campaigns in a variety of industries. And we have the happy clients to back it up.
Google Premier Partnership
Working with a Google Partner agency gives you a leg up. Not only are we certified in all types of Google advertising, but we also get access to direct support and other resources provided by Google. Your campaigns benefit directly from this exclusive insider knowledge.
“Numerique PPC service is light years ahead of the competition because of their intelligent, specialized and courteous account managers.”
Director of Marketing
The proof is in the numbers
Why paid search Ads can bring in the numbers
38%
of growth rate in brand awareness for businesses that start doing Search Ads
100%
of total clicks on search results page are Search Ads, serving as proof that a dependence on SEO alone limits your potential for more traffic and leads.
82%
of clicks on Search Ads are more likely to buy, making for better leads
FAQ
FAQs about paid search management
Looking to learn more about paid search management for your business? Browse our FAQs:
Costs vary based on influencer size, platform, and campaign type. Micro-influencers are more budget-friendly.
Use influencer marketing platforms, social media research, and brand collaborations.
Instagram, TikTok, YouTube, and LinkedIn are popular choices, depending on target audiences.
Yes, partnering with micro-influencers is a cost-effective way to increase brand awareness.
Track engagement, clicks, conversions, and ROI using analytics tools.
