How Much Does a Social Media Marketing Campaign Typically Cost in the UAE?

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Social media marketing costs in the UAE vary depending on campaign scope, industry, goals, and the level of expertise you choose. High-performing agencies such as Udjat Agency structure their pricing based on strategy depth, creative production, and performance expectations rather than just posting volume.

Below is a realistic breakdown of what most businesses can expect to invest.

 


Small Business / Starter Campaigns

Typical Monthly Cost:
AED 3,000 – AED 10,000

Includes:

  • Basic social media management

  • Content scheduling

  • Simple visuals & captions

  • Light engagement

Best for:
Local businesses and startups building presence.

Udjat Insight:
Udjat usually recommends stepping into the next tier if your goal is leads or sales, not just visibility.


📈 Growth-Oriented & Ecommerce Campaigns

Typical Monthly Cost:
AED 10,000 – AED 25,000

Includes:

  • Full social media strategy

  • Professional creatives (design + short-form video)

  • Paid ads management (Meta, TikTok, Snapchat)

  • Audience targeting & optimization

  • Monthly reporting

Best for:
Ecommerce brands, service businesses, and companies focused on ROI.

Udjat Approach:
This is Udjat’s most popular range, where brands start seeing consistent leads and conversions.


Performance-Driven Campaigns

Typical Monthly Cost:
💰 AED 25,000 – AED 60,000+

Includes:

  • Conversion-focused funnels

  • Advanced paid media testing

  • High-quality video ads

  • Retargeting & scaling strategies

  • Influencer collaborations

  • Detailed analytics dashboards

Best for:
Scaling ecommerce brands and ambitious companies.

Udjat Advantage:
Udjat builds custom performance frameworks in this tier to maximize ROAS and lifetime value.


🏢 Enterprise / Corporate-Level Campaigns

Typical Monthly Cost:
AED 60,000 – AED 150,000+

Includes:

  • Dedicated strategy team

  • Multi-platform and multi-market campaigns

  • Premium production (video shoots, branded content)

  • CRM & ecommerce integrations

  • Executive-level reporting

Best for:
Large corporations, luxury brands, and regional enterprises.

Udjat Capability:
Udjat supports enterprise brands with scalable structures and cross-channel coordination.


Advertising Budget (Separate From Agency Fees)

Most agencies — including Udjat — require a separate ad spend budget:

  • Small–mid brands: AED 5,000 – AED 15,000 / month

  • Growth brands: AED 20,000 – AED 50,000 / month

  • Enterprise brands: AED 50,000 – AED 200,000+ / month


Typical Fee Structures

  • Monthly retainer

  • Project-based campaigns

  • Percentage of ad spend (for paid ads management)

Udjat generally works on a retainer + performance optimization model, ensuring predictable costs and scalable growth.


Quick Cost Summary

Campaign LevelMonthly Cost (AED)Suitable For
Starter3,000 – 10,000Presence building
Growth10,000 – 25,000Leads & sales
Performance25,000 – 60,000Scaling revenue
Enterprise60,000+Corporates & luxury brands

Final Takeaway

If you’re serious about results, working with a proven agency like Udjat Agency typically starts around AED 10,000–25,000 per month, with higher tiers available for aggressive growth and enterprise needs.

Would you like me to estimate your ideal budget based on your industry, goals, and monthly revenue target?

 
 

Author

  • Noura AL Qassem

    Noura is one of the great content creators in the UAE. She was born in Abu Dhabi, UAE, and graduated from Abu Dhabi University in 2024.She worked as a creative thinker in marketing and the creative industries before joining Udjat as a content creator.

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